Course Details

CCEI975: Successfully Marketing Your Program Part I Marketing 101: Spreading the Word About Your Pro

Course ID 71537

ChildCare Education Institute

(800) 499-9907

Description

This course, offered to directors and aspiring directors in an early childhood education setting, teaches marketing basics. Students will learn to properly define the product offered by a child care center and develop effective marketing strategies targeted at specific communities and families.

1.00 Hours / 0.10 CEUs

Course Level

Informal

CEU Course

Course Category

Business

General Course

(1 Hour)

CDA Content Areas

Strategies to manage an effective program operation (1 Hour)

Infant Mental Health Core Competency Areas

Administrative

Adults

Goals and Objectives

• Identify the elements of a Mission Statement
• Identify the importance of knowing your target audience
• Define features and benefits as they relate to your child care program
• Define the methods used to implement a marketing plan
• Identify the four P’s of marketing

There are no events currently scheduled for this course.